Why UK digital rules

There is a great article in Advertising Age about the success of viral videos created in the UK. The article http://adage.com/globalnews/article?article_id=138478 talks about several viral videos. An example is Samsung LED sheep http://www.youtube.com/watch?v=D2FX9rviEhw

The interesting part of the discussion is about creativity being at the center of the success. Maybe US marketers should let their agencies create things people have fun with instead of being so focused on the immediate bottom line. The US ad industry, with a few exceptions, has become too rational. This will not work in the digital world.

When the best Bob Garfield can find is the mindless Payless website (videos are OK ), we are not headed in the right direction.

Besides CP+B who is actually taking risks?